The end of advertising : why it had to die, and the creative resurrection to come
(Book)
Author
Published
New York : Spiegel & Grau, 2017.
Physical Description
220 pages ; 20 cm
Status
Teton Co. Library - Nonfiction
659.1 ESSEX A
1 available
659.1 ESSEX A
1 available
Summary
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Copies
Location | Call Number | Status |
---|---|---|
Teton Co. Library - Nonfiction | 659.1 ESSEX A | On Shelf |
Subjects
Library of Congress Subjects
More Details
Published
New York : Spiegel & Grau, 2017.
Format
Book
Language
English
Notes
Bibliography
Includes bibliographical references (pages 217-220).
Summary
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Essex, A. (2017). The end of advertising: why it had to die, and the creative resurrection to come . Spiegel & Grau.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Essex, Andrew. 2017. The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come. Spiegel & Grau.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Essex, Andrew. The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come Spiegel & Grau, 2017.
MLA Citation, 9th Edition (style guide)Essex, Andrew. The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come Spiegel & Grau, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.