Catalog Search Results
2701) Why communication is important: How Important is Communication in Small Groups and Within the Bus
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Do you want to know how to effectively communicate with colleagues in the workplace?
Do you want to know how to communicate with your boss?
Do you want to know how to communicate with customers and increase sales?
If you answered YES to all the questions, then this is the right book for you. Communication is a tricky subject that I feel can greatly inhibit people's success in life. Without a deep understanding of the main communication techniques...
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The trusted handbook for nonprofit board service is back–newly revised and updated! Doing Good Even Better is approachable wisdom, fresh from the recently retired chair of Habitat for Humanity International. Edgar Stoesz (Stãyce) has made Doing Good Even Better a guidebook.
In short, pointedly-written chapters, Stoesz covers:
-Helping Directors Understand Their Governance Role
-A Plan to Fulfill the Purpose
-Reporting Back to the Members
-Planning...
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Forty-two million Americans listen to podcasts weekly. Odds are, you've been one of them. Now, you're ready to be behind the mic-but you've got questions. Can I afford to do one? Do I need a producer? Which microphone do I use? How do I get my podcast out to the masses?
In 3, 2, 1... Podcast! your favorite physician podcaster answers these questions and more. Through this guide, Dr. Darko will expertly lead you along the journey of starting and maintaining...
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Science classes develop scientists, however, not always effective communicators. This leads to scientists who understand the issues and the range of solutions, but not necessarily how to actively connect with audiences or impact behaviors. Speaking of the Environment: What Your Science Classes Didn't Teach You About Effective Communication is a guidebook to help connect science and environmental needs with winning communication strategies.
If you...
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The must-read summary of Keith Eades and Robert Kear's book: "The Solution-Centric Organization: Transform Your Revenue Engine to Market and Sell High Value Solutions".
This complete summary of Keith Eades and Robert Kear's book "The Solution-Centric Organization" shows that, as globalisation proceeds, more and more companies are trying to differentiate themselves by offering "solutions" – loose bundles of products and services lumped together...
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"TikTok Profits: Driving Sales With Short Videos" unveils the transformative power of short video content in the world of e-commerce and branding. Capitalize on the explosive growth of TikTok with a comprehensive guide tailored for businesses and budding influencers. Dive into:Algorithm Mastery: Decode TikTok's unique algorithm to maximize content visibility.Video Creation: Craft compelling narratives that captivate and convert viewers.Engagement...
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Un guide pratique et accessible pour tout comprendre de la pyramide de Maslow
Conçue en 1940 par Abraham Maslow, « la pyramide des besoins » est une théorie de la motivation. Elle permet de visualiser les différents niveaux de besoins, allant des plus vitaux à ceux liés au développement personnel. En marketing, elle est souvent utilisée pour mieux comprendre les attentes d'un public-cible et d'un interlocuteur, pour ensuite adapter sa communication.
Ce...
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Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler,...
2710) The First Superapp
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China has leapfrogged past the West in many areas of tech - China's mobile payments have surpassed the United States 100-fold and most Chinese consumers haven't used cash or a credit card for years - and at the center of this new digital revolution is WeChat, the world's first superapp. For people in China, WeChat is now the everything app - wallet, social media, messaging, food ordering, bill paying, game playing and much more. And companies across...
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Regulatory compliance has historically been a concern of only a company's legal and finance departments. However, as e-commerce continues to dominate retail both in the United States and abroad, regulatory compliance is now a major area of concern for IT managers, everyone on executive teams, and entire boards of directors.
Amid a recoiling global marketplace and bigger and more costly cyberattacks, the nexus of "what can our networks do" versus...
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Forget picture-perfect feeds and curated facades.*The Perfect Instagram Life* isn't a guide to faking it – it's a torch illuminating the path to a meaningful, fulfilling online experience. This ebook is your compass to navigate the digital jungle, where engagement thrives beyond likes,connections blossom stronger than hashtags, and the joy of being real eclipses the pressure to perform.Inside, you'll discover:- The secrets of building genuine connections:Move...
2713) Podcasting for Authors
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Do you want to understand podcasting as an indie author and thrive in this growing industry? We're here to help.
Podcasting has never been easier, but with so many options and so much to learn, identifying what information is relevant for authors can be a challenge.
Enter Podcasting for Authors. Based on data and analytics from trusted sources, as well as anecdotal advice from authors who are already killing it with podcasting, this guide will not...
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The must-read summary of Jeff Thull's book: "Exceptional Selling: How the Best Connect and Win in High Stakes Sales".
This complete summary of the ideas from Jeff Thull's book "Exceptional Selling" shows that the days of using canned or memorised sales pitches to make complex sales are now well and truly gone. Instead, you need to be having genuine and authentic conversations with your customers. This summary shows that becoming a successful communicator...
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The must-read summary of Roy H. Williams' book: "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires".
This complete summary of the ideas from Roy H. Williams' book "The Wizard of Ads" shows that, while technology is changing and advancing dramatically, people's hearts and motivations aren't changing at all. In fact, people today are still as predictable as they always have been, and are still subject to the laws of the universe...
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The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users".
This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing...
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The must-read summary of David McNally and Karl Speak's book: "Be Your Own Brand: Achieve More of What You Want by being More of Who You Are".
This complete summary of the ideas from David McNally and Karl Speak's book "Be Your Own Brand" highlights the importance of developing one's own personal brand. Companies know and understand the importance of building their brands, and people should do precisely the same thing. Strong brands are fueled by...
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This complete summary of the ideas from Michael Silverstein's book "Treasure Hunt" shows how middle-class consumers now have far more tools available to help them make decisions about the products and services they choose to buy. Many are embarking on a personal "treasure hunt" to come up with just the right combination of products and services to fit their needs and preferences like a glove. In his book, the author also explains that another phenomenon...
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The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy".
This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors...
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There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don't have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it...