Unfiltered marketing : 5 rules to win back trust, credibility, and customers in a digitally distracted world
(Book)
Author
Contributors
Leinberger, Paul, 1947- author.
Published
Newburyport, MA : Career Press, 2020.
Physical Description
xi, 241 pages : illustrations ; 23 cm
Status
Summary
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Also in this Series
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Copies
| Location | Call Number | Status |
|---|---|---|
| Campbell Co. Public Library - Nonfiction | 658.8 DENNY 2020 | On Shelf |
Subjects
Library of Congress Subjects
More Details
Published
Newburyport, MA : Career Press, 2020.
Format
Book
Language
English
Notes
General Note
"Messaging that's raw, unscripted & real" --Cover.
Bibliography
Includes bibliographical references and index.
Summary
"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Denny, S., & Leinberger, P. (2020). Unfiltered marketing: 5 rules to win back trust, credibility, and customers in a digitally distracted world . Career Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Denny, Stephen, 1961- and Paul Leinberger. 2020. Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World. Career Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Denny, Stephen, 1961- and Paul Leinberger. Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Career Press, 2020.
MLA Citation, 9th Edition (style guide)Denny, Stephen, and Paul Leinberger. Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Career Press, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
